Entrepreneur, author and speaker Dan Pallotta gets personal, tells us what he’s going to say, starts with the “why” of the problem (vs. what) and quickly sprints to solutions — all in less than 18 minutes. It’s a master class on speaking and message development that’s perfectly aligned with how we believe stories should be shaped, and told. If you’re looking for inspiration on how to deliver a great message, this is one of the best examples we’ve seen.