Start With Why

Nearly 32 million views later, Simon Sinek’s small TEDx talk from the Puget Sound continues to make global waves. What he explains here is at the core of our organizational coaching philosophy: Don’t focus on what you do, focus on why. Then describe how you do it. Then focus on “what.” Here, Sinek reverses the traditional organizational outreach pattern for the purposes of helping you reveal your organizational culture to yourselves — and then the world — for broader impact.