Start With Why
March 25, 2017
Collective Impact
March 26, 2017

Made to Stick

Guy Kawasaki said Made to Stick would join The Tipping Point and Built to Last on the must-read list for business people. We think Made to Stick is a must-read for anyone in the position of influence, no matter their profession. The core philosophy of this book (that ideas don’t stick unless that contain these elements: simple, unexpected, concrete, credible, emotional, stories = success) is a guiding principle of counseling for our clients.