Made to Stick

Guy Kawasaki said Made to Stick would join The Tipping Point and Built to Last on the must-read list for business people. We think Made to Stick is a must-read for anyone in the position of influence, no matter their profession. The core philosophy of this book (that ideas don’t stick unless that contain these elements: simple, unexpected, concrete, credible, emotional, stories = success) is a guiding principle of counseling for our clients.